v2.0 LIVE

Product Designer & Strategist

Transforming complex problems into intuitive, scalable, and human-centered digital experiences. Bridging the gap between user needs and business goals.

[ LOC: SAN FRANCISCO ]

[ EXP: 8 YEARS ]

[ EXP: 8 YEARS ]

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profile hero image
  • Pixel Precision

  • Digital Craft

  • Human Centric

  • Logic & Magic

WHO AM I

Hey, I'm James.

A product designer passionate about creating intuitive digital experiences. I've collaborated with startups to design products that blend usability and aesthetics, focusing on solving problems through a design thinking journey process.

I’ve helped startups and Fortune 500s simplify their products. I obsess over micro-interactions and macro-strategy alike.

Currently optimizing user flows for enterprise SaaS platforms and contributing to open-source design systems.

7+ YEARS

EXPERIENCE

100+

PROJECTS SHIPPED

100%

CLIENTS SATISFICATION

Young man with dark curly hair and beard, smiling.

STATUS

FREELANCE

SERVICES

Design That Solves Real Problems

Not just pixels—strategic product design grounded in user insight and business impact.

01 /

Product Strategy & Design Systems

Defining the "what" and "why" before the "how." I help teams navigate ambiguity, aligning business objectives with real user needs to ensure we are solving the right problems.

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Competitor Analysis

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User Interviews & Data

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Component Libraries

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QA & Design Review

02 /

Experience Design (UX)

Structuring the product for intuition and flow. I map out seamless user journeys and validate solutions rapidly through low-fidelity iteration and testing.

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Information Architecture

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Wireframing & Flows

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Interactive Prototyping

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Usability Testing

03 /

Interface Design (UI)

Crafting pixel-perfect interfaces that build trust. I create scalable aesthetic systems that ensure visual consistency and streamline the developer handoff process.

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High-Fidelity Mockups

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Design Systems

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Interaction Design

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Developer Handoff

LET'S TALK NUMBERS

Flexible Pricing Models

Simple engagement models. No hidden fees. Choose the pace that fits your product stage.

UX AUDIT

$1,500 / flat

A rapid, comprehensive review of your current product.

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Heuristic Evaluation

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Accessibility (a11y) Check

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UI Polish Suggestions

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Actionable Slide Deck

MONTHLY RETAINER

$8,000 / mo

Intense, focused collaboration to solve a specific problem.

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User Flows & Wireframes

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High-Fidelity UI Design

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Interactive Prototyping

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Daily Async Updates

DESIGN SPRINT

$3,500 / wk

Continuous support for ongoing product design.

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Dedicated Slack Access

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Unlimited Design Requests

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Design System Management

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Dev Handoff & QA

BENEFITS

Why Clients Trust The Process

I've helped 40+ startups and enterprises build better products. Here is the data-backed feedback from the teams I've integrated with.

Business-First Design

Design decisions to your core KPIs to drive growth, not just aesthetics.

Modular Design Systems

Scalable design that ensure consistency and speed up iterations.

Developer-Ready Assets

Auto-layout ready files with detailed documentation for a dev handoff.

Empathy-Driven UX

Research-backed interfaces validated to solve real user pain points.

Empathy-Driven UX

Research-backed interfaces validated to solve user pain points.

Rapid Prototyping

High-fidelity interactive prototypes to test and align stakeholders.

Inclusive by Default

WCAG 2.1 compliance baked in product that works for everyone.

SOCIAL PROOF

Don't take my word for it.

I've helped 40+ startups and scale-ups build products people love. Here is the data-backed feedback from the founders and engineers I've worked with.

FINTECH DASHBOARD v2.0

We didn't just need a UI update; we needed a system. James delivered a scalable design language that bridged the gap between our design and engineering teams perfectly.

Alex Varghese

CTO @ PAYFLOW

Bald man with glasses in a black sweater in front of a financial chart on a screen.

2mo

DURATION

230+

COMPONENTS

Bald man with glasses in a black sweater in front of a financial chart on a screen.

2mo

DURATION

230+

COMPONENTS

[ +35% CONVERSION ]

The redesigned onboarding flow completely changed our activation metrics. We saw a 35% jump in sign-ups within two weeks of launching the new UX."

Sarah Jenkins

Founder @ NEXUS

[ ZERO TECH DEBT ]

Hands down the best developer handoff I've received. The Figma files were clean, auto-layout ready, and documented, which saved us weeks of back-and-forth.

David Chen

Lead Engineer @ OPENSYNC

[ MVP IN 4 WEEKS ]

James understands the pace of startups. We went from a rough idea to a high-fidelity clickable prototype that we used to secure our seed with futursitic design.

Elena M.

CEO @ VELOCITY

[ CHURN REDUCTION ]

Our users were getting stuck in the settings panel. The new simplified architecture reduced our customer support tickets by nearly 50% overnight.

Marcus Thorne

Product Manager @ ALIAS

[ BRAND ELEVATION ]

We struggled to look 'enterprise-ready' before. The new visual identity instantly built trust with our B2B clients and helped us close larger deals with life changing ux.

Jessica Wu

Head of Marketing @ STRATA

[ SCALABLE SYSTEM ]

The component library built is a lifesaver. We can now spin up new landing pages and features in minutes while maintaining perfect brand consistency.

Tom H.

VP of Product @ LUME

[ +35% CONVERSION ]

The redesigned onboarding flow completely changed our activation metrics. We saw a 35% jump in sign-ups within two weeks of launching the new UX."

Sarah Jenkins

Founder @ NEXUS

[ ZERO TECH DEBT ]

Hands down the best developer handoff I've received. The Figma files were clean, auto-layout ready, and documented, which saved us weeks of back-and-forth.

David Chen

Lead Engineer @ OPENSYNC

[ MVP IN 4 WEEKS ]

James understands the pace of startups. We went from a rough idea to a high-fidelity clickable prototype that we used to secure our seed with futursitic design.

Elena M.

CEO @ VELOCITY

[ CHURN REDUCTION ]

Our users were getting stuck in the settings panel. The new simplified architecture reduced our customer support tickets by nearly 50% overnight.

Marcus Thorne

Product Manager @ ALIAS

[ BRAND ELEVATION ]

We struggled to look 'enterprise-ready' before. The new visual identity instantly built trust with our B2B clients and helped us close larger deals with life changing ux.

Jessica Wu

Head of Marketing @ STRATA

[ SCALABLE SYSTEM ]

The component library built is a lifesaver. We can now spin up new landing pages and features in minutes while maintaining perfect brand consistency.

Tom H.

VP of Product @ LUME

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