PROTOTYPE
Aero Fashion
Editorial e-commerce experience for a sustainable streetwear brand. Heavy use of micro-interactions and parallax scrolling.
CLIENT
Aero
ROLE
Product Designer
YEAR
2025
STACK
Figma, Framer
DURATION
2 months
Aero Fashion, a rising star in the sustainable activewear market, was facing a plateau in online sales despite a strong social media following. The bottleneck was a sluggish, desktop-centric website. We re-platformed their e-commerce store to a headless architecture, resulting in a 60% increase in mobile conversion rates and a record-breaking Black Friday launch.
The Client
Aero produces high-performance athletic wear made from recycled ocean plastics.
Industry: Fashion / E-commerce
Market: Global D2C (Direct-to-Consumer)
Vibe: Minimalist, high-energy, eco-conscious.
The Challenge: Lagging Behind the Hype
Aero’s marketing team was driving massive traffic from Instagram and TikTok, but the mobile site couldn't keep up.
Slow Load Times: Pages took 5+ seconds to load on 4G, leading to high bounce rates.
Clunky Checkout: The multi-page checkout process was causing 70% cart abandonment on mobile devices.
"Our customers live on their phones. If they click an ad and the page doesn't load instantly, they're gone. We were leaving money on the table every single day." — Marcus Dean, Head of Growth at Aero
The Solution: Speed Meets Style
We overhauled the digital flagship store with a focus on speed and visual storytelling.
1. Headless Commerce Architecture We separated the frontend design from the backend inventory system. This allowed for lightning-fast page loads and smoother transitions, mimicking the feel of a native app.
2. "Look to Cart" Functionality We implemented a "Shop the Look" feature directly on the homepage. Users could tap a lifestyle image and instantly add all items (leggings, top, and accessories) to their cart in their size, reducing the clicks-to-purchase from 8 to 3.
3. Immersive Product Previews To compensate for the lack of physical touch, we added high-definition video backgrounds and 360-degree product spins, allowing customers to see the fabric stretch and move in real-time.
The Results
60% Mobile Conversion Uplift: The frictionless experience turned social traffic into paying customers.
35% Increase in Average Order Value (AOV): The "Shop the Look" bundles encouraged users to buy full outfits rather than single items.
0% Downtime: During their biggest sale of the year, the new infrastructure handled a 10x traffic spike without a single crash.
